SEO Checklist you need to know

There are two ways to establish your online presence: organically or through paid methods, whether you’re promoting yourself or your brand. Building a presence on social media is not just beneficial, it has become essential for growing your business. Even if you only have a social media account and not a website, SEO is still important for your posts. With so many creators offering similar content, simply posting is not enough. Visibility matters more. To stand out, you need to make sure your content is optimized and reaches the right audience.When it comes to ranking your website on search engines, it requires more effort and strategic planning to achieve the best results. Most importantly, the content on your website must be fresh, relevant, and regularly updated.SEO is a powerful tool that helps companies improve their presence in search engine rankings. The process involves several steps and strategies. Proper evaluation and execution of these steps can lead to long-term growth for your business. Optimizing a website requires following several key components, which include on-page, off-page, and technical SEO. Now, let’s discuss these steps in detail.

All the strategies mentioned here are ones we have implemented before and we’ve seen results. So, let’s highlight them here.

Let’s discuss the on page part first;

On-page SEO

It refers to all the optimizations made within a website to improve its rankings in search engines and enhance user experience. 

  1. Content Optimization
  2. Image Alt Tags Placement
  3. Meta Tags Optimization 
  4. Canonicalization 
  5. Anchor and Title Tag Optimization 
  6. Header Tag Optimization  
  7. Robost.txt Creation 
  8. XML & HTML Sitemap Creation and Analysis 
  9. Schema Script Optimization 
  10. Review Snippet Optimization
  11. Adding Custom 404 Error Page 
  12. SEO Friendly URLs (URL Rewriting) 
  13. Local Listing optimization

Off-Page SEO

Off-page SEO involves actions taken outside your website to improve its authority and visibility. It focuses on building a strong backlink profile to boost your website’s rankings. You can use various backlink sources to achieve better results, like;

  1. Directory Submission 
  2. Classified Submission 
  3. Premium Directory Submission 
  4. Social Bookmarking 
  5. Blog Posting 
  6. Business Profile Creation 
  7. Guest Blog Posting on 3rd Party Blogs 
  8. Blog Commenting 
  9. Forum Posting 
  10. Infographics Submission 
  11. Links from social media accounts, such as those gained through influencer marketing, can also be effective.

Technical SEO;

Technical SEO refers to the process of optimizing your website’s infrastructure so that search engines can easily crawl, index, and understand your content.

  1. Create clear, friendly URLs 
  2. The home page should have one URL 
  3. Check your use of the meta robots tag 
  4. The Nofollow tag 
  5. Check for broken links (404s) 
  6. Check redirects (302s and 301s) 
  7. Site crawls and indexing 
  8. Google SERPs Sitelinks 
  9. Make sure your pages load quickly 

These are the SEO checklist items you should review before and after optimizing your website to achieve the best results for your pages.

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